Starbucks is committed to ‘uplifting your everyday’ and aims to continuously reach new heights in delivering that promise, Starbucks is proud to have launched its long-awaited loyalty program - Starbucks Rewards®.

And to celebrate, Starbucks treated crowds in Dubai and across the region, to a fantastic light show on the Burj Khalifa. Through a projection that proudly spelt out the names of customers, the show was an alluring invite for Starbucks fans to join the ‘Stars’ Community.  The energy was palpable even on the ground where visitors at the Starbucks pop-up booth (Dubai Mall Fountain Promenade) had their names written on the wall of stars.

Andy Holmes, President of Starbucks MENA at Alshaya Group, said: “An engaging and convenient loyalty program is a key part of our strategic growth plan for the future, and we are excited to present our Starbucks® Rewards program to the UAE. We hope loyal members will enjoy greater autonomy, as well as a more personalised, safe, and easy to access Starbucks experience.

The loyalty program unlocks multiple benefits, such as free drinks, exclusive previews, and advanced access to seasonal beverages. Starbucks, which is operated in the MENA region by Alshaya Group, will continue to add features to the app to further enhance the customer experience. To learn more about the Starbucks Rewards app visit www.starbucks.ae/rewards